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The roofing industry doesn’t want you to know this.
Roofers, in general, are pretty greedy (yeah, we said it). Most want to keep this quiet. In fact, we’re probably going to catch hell from our competitors just for sharing it — but we’re used to that.​

Who Am I?

My name is Brian Barnes and I've been in the roofing industry for over a decade. In that time I've seen dramatic changes in the ways roofers treat insurance claims and how insurnce treats homeowners and I GOT SICK OF ALL OF IT.  It's a crooked game on both sides and the one that is lefting hurting the most is the homeowner!

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So I decided to do something about it...Arm the homeowner with the tools they need to leave the greedy roofing contractors and get a high quality roof that insurance is obligated to pay for with a fair price to everyone. 

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What Roofing Contractors Don't Want You To Know:

Roofing Contractors are nothing more than middle men.  And that is EXACTLY why you can easily replace them and keep their profit.  Here is exactly what contractors do to make $5,000 to $25,000 or more on a roof:

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1) Order materials: I'll show you how to do this in 3 minutes and we have the option to build this out for you. 

2) Schedule an actuall roofing crew: All labor crews are sub-contracted in the roofing industry. They have their own workers compensation, general liability insurance and you don't need a Roofing Contractor to hire them. I'll show you exactly where to find them and tell you how much they charge (it's incredibly low). 

3) Pull a permit when required. I'll show you exactly how to pull a homeowners permit and give you the option to have a done-for-you permit ready to go. 

4) Submit pricing and paperwork to insurance: This is way simpler than a contractor will make it seam, in fact. We even give the option to do this for you to save you the time. 

5) Register warranties. This literally can be done online in 5 minuets.  I'll show you how. 

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What If You Owned a Roofing Company?

And a hailstorm hit your house - would you call your competitor and pay them $20,000? Or would you have your own team replace the roof, make it perfect, skip the deductible, and pocket the difference like a boss?

Exactly.

Now imagine if you, the homeowner, could do the same thing. 

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One Rainy Morning, It Hit Me...

I was sitting at home, thinking about our clients. What do they struggle with most after a hailstorm?

1. Finding a trustworthy, skilled contractor who won’t take advantage of them.

2. Coming up with thousands out of pocket for the deductible.

3. Getting a high quality roof. 

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And that’s when it clicked:
What if I could solve ALL THREE problems at once? If I got hit by hail, I wouldn’t be stressed — I’d be celebrating! Because I’d make money, get a new roof, and pay nothing out of pocket. Why?
Because I’d hire my own company. I’d be the contractor and the homeowner. AND YOU CAN TOO. 

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So I Talked to a Lawyer…

To make sure this wasn’t just a crazy idea — but a legally solid one.
And it was. 100%.
So we created something brand new — a model that turns the roofing game upside down and puts the homeowner back in control.

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Here’s What You Can Legally Do:

✅ Act as your own General Contractor
✅ Negotiate pricing directly with subcontractors / laborors 
✅ Submit an Xactimate estimate (insurance-approved pricing) for full reimbursement
✅ Pocket the difference between the insurance payout and your actual costs
✅ Add Overhead & Profit (O&P) — typically 20% of the total claim

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I CREATED A STEP BY STEP GUIDE TO EASILY WALK YOU THROUGH ALL OF IT!

How Do The Numbers Actually Work?

Let’s say your insurance approves $20,000 to replace your roof. You have a $1,000 deductible.

You order the materials, hire the crew and submit your own paperwork, (We show you exactly how to do it with our step by step guide!) all of which costs $12,000. You LEGALY pocket the $7,000 difference after your deductible is paid.
Add 20% for GC overhead and profit and that’s $4,000 more.

✅ Total kept legally: $11,000
💥 New roof. No deductible. Cash in your pocket.

Now admittedly, the above scenario is a best case scenario but it also is not unrealistic. Overhead and profit can be difficult to obtain depending on the number of trades and complexity. Worst case scenario is you've got $7,000 in your pocket, which is way more than your deductible cost and you have a brand new roof. Tell me that's not a WIN! 

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This Isn’t a Loophole — It’s the Law.

You’re allowed to be your own general contractor.
You’re allowed to choose who you hire and what you pay them.
And as long as it’s documented and done legally — you win.

We’re just the first to offer a program that helps you do it right.

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YOU Can Legally:

• Act as your own general contractor

• Negotiate pricing privately with subcontractors

• Submit the industry standard estimate to insurance for reimbursement. (Which is typically higher than the negotiated subcontractor price!!)​

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What This Actually Means:

• The industry standard estimate using the insurance companies own estimating tool is the amount insurance will pay.

• The homeowner can hire a subcontractor at a lower cost and still receive the full insurance payout.

• As their own GC, they can retain the difference.​

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